BY SUSAN KIERNAN
No doubt that money is the biggest talking point in GAA these days…. but does it really help you win trophies?
Well Cork has been handed a huge sponsorship deal to see if thats true. CORK GAA has agreed terms with sports retail giant Sports Direct for around €2million to replace Chill Insurance as the Board’s primary inter-county sponsor. The deal is worth €2 million over five years, with performance bonuses of up to €2 million.(including €200,000 for winning an All-Ireland) and a boot deal is also included.
For those unaware, Sports Direct is owned by Mike Ashley, a somewhat controversial business man, with rumoured controversial work conditions for his employees. He is also best known for owning Newcastle United, one of the largest supported teams in the English Premier League.
Though not a popular man there, he bought the club for €150m in 2007, and he is now in talks with a view to selling for €400 million, he is a successful business man and does it all for profit, so Cork should will be very happy to have sealed this deal.